Privacy Policy

De La Mode (Fashion) Ltd (DeLaMode, DLM, “we”, “our”, and/or “us”) is committed to the protection of your privacy. In accordance with the Data Protection Act 2018 and the General Data Protection Regulation (the “GDPR”), this Privacy Notice describes how we collect, use, disclose, retain and protect your personal data. We want you to be fully aware of what information we are collecting, how we are using it, and what rights you have, so that you are in charge of your personal information.

Please, read carefully our Privacy and Cookies Notice and do not hesitate to contact us for further clarifications.

1. Who is responsible for your personal information?

2. What personal information do we collect?

The personal information we collect includes the following:

  • Personal identifiers such as your name, title, date of birth, and contact details including postal address, post-code, email and telephone number;
  • Payment-related information such as card details and billing addresses;
  • Usage data including intended purchases, your marketing preferences, completion of surveys, wish lists, and participation in promotional activity;

Device identifiers and connection information such as IP addresses, cookie IDs, IDFAs, geo-location information, statistics on your page views, traffic to and from the sites, referral URL, ad data, your browsing history with DLM, hashed email addresses, and your web log information. For more information on how we use cookies see our Cookies Notice”.

3. How do we collect your personal information?

4. Why do we collect and use your personal information?

We collect and use your data only for the following purposes:

a) to fulfil a contractual obligation when we:

  • process your transactional information for purchases and payments;
  • process your contact details for customer support and fulfilment; this would include the processing and management of orders, delivery of products, processing of payments and communication about orders.
  • provide other services requested by you as described when we collect the information, such as participation in competitions;

b) to pursue our legitimate interest and facilitate the conduct of our business when we:

  • process personal data relating to your interactions (transactions, website visits) with DLM to enable us to personalise your experience on our site and provide you with personalised advertising and marketing;
  • If you are a customer of DLM we can contact you, either via email, telephone, social media, text messages or postal mail to provide you with more information on our offers;
  • offer our most loyal customers tailored one-to-one advice and support, including notification of exclusive benefits;
  • offer you site content that includes items and services that you may like and to keep track of your basket;
  • use and retain your personal information to personalise communications and to contact you, either via email, telephone, social media, text messages or postal mail in order to inform you of account activity, delivery fulfilment and marketing related activity;
  • customise, measure and improve our services;
  • use your browsing activity with DLM to detect, diagnose and resolve errors that occur on our website;
  • hold views between web and mobile sites, deep linking and device linking.

c) to comply with legal obligations:

  • We use and retain your personal information to prevent, detect, mitigate and investigate fraudulent or illegal activities. This can include automated statistical analysis which permits the identification of buying patterns;
  • we may retain personal information from closed accounts to comply with legal requirements, prevent fraud and resolve disputes;
  • We may use your personal information for the subscription to our mailing list. You can withdraw this consent and unsubscribe from the mailing list at any time by following the link at the bottom of each email we sent to you.

5. Managing Preferences:

6. Your data protection rights

7. How long do we retain your personal data?

8. Do we share your personal information?

9. International transfers

10. Security

11. Privacy notice updates