In a 2007 independent research conducted by the Prestige Institute of New York, the Brioni brand was recognised as the most distinguished men's luxury fashion brand in America. To uphold its position of global dominance is the task for the current and the future. This task is a daily reality for the expert tailors, management, and every employee. The core and effective tenets of Brioni's professionalism and how it approaches its work are its entirely handcrafted manufacturing output, assurance of originality, perfection in style and services, highly personalised client interactions, frequently mixed with made-to-measure competence.

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