The Bogner brand was established in 1932 as the ideal fusion of sport and fashion. The company's namesake, Willy Bogner, was an accomplished skier who concentrated on the technical aspects of the goods while his wife, Maria, helped give the clothing a distinctive sense of design. For skiers who needed jackets and leggings that kept them warm and dry but also looked good—both on and off the slopes—their combined design aesthetic resulted in a perfect combination. These Bogner devotees valued the cutting-edge design, superb craftsmanship, technological materials, and fashion trends that continue to distinguish this line of ski clothing as distinctly distinctive.

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