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Flavio Briatore, a gifted and innovative businessman, launched the Italian fashion label Billionaire in 2005. Billionaire launched an extra ordinary brand for mature men Billionaire Couture. The fledgling company swiftly established itself as a top choice in the upmarket market thanks to the great quality of their apparel and accessories and their clever marketing strategy. Today, the company successfully competes with some of Europe's most renowned and historic fashion houses.